intelligence having fun.

Creativity is

So, what’s your story?

It’s full-service comms agency stuff, with a hyper-personal touch.

We took the pr agency, made it nimble + campaign-forward, and blended it with a copywriting shop. We think like journalists, plan like editorial directors, and act like marketers.

Paper Road works with companies (of all sizes), collectives, brands, and individuals, to craft + tell cut-through brand stories that more than hold their own in the contemporary media mix.

Our Services:
// Comms strategy, planning + message development
// Cross-channel storytelling campaigns
// Public relations
// Media events + experiences
// Influencer marketing
// Feature content writing
// Copywriting + ad lines
// Travel
// Hospitality
// Mountain Culture
// Wellness
// Lifestyle
Let's talk about how we like to work: we’ll dream with you, level with you, create with you, seek out opportunities with you, and keep your brand in the best hands.
Our style is dynamic, fluid, and responsive. You can rely on us to bring a forward-thinking attitude to every assignment, and we’re always searching for the next big idea. We take the time to get to know you, your brand, your challenges, and aspirations. Our success is fuelled from powerful, long-lasting, client-agency relationships.
Paper Road tailors its services to custom-fit our clients and their unique needs; a one-size-fits-all, cookie-cutter approach just won’t do.
Whether you’re in need of a strategic rework, an injection of ideas, simply need to scratch some things off your list, or require an all-dancing comms campaign, we got you.
Interested in seeing how we can work / create / plan together?
Got details on a brand task, pr project, or copywriting assignment?
We’re seeing a notebook, fresh coffee, a little imagination, and lots of brand chat.
Get in touch.

Brand storytelling designed for modern-day marketing; it’s custom-built campaigns + hand-selected creative teams.

Meet Kym,

Paper Road Founder + Director.

Writer, pr, all-round brand storyteller – and the creative charge behind Paper Road.

Kym is one of those big thinker, hands-on doer types. A collaborator and natural relationship-builder, she thrives on collaborations with bold changemaker brands, passionate entrepreneurs, and out-of-the-box creative thinkers.
Fiercely passionate about her craft, strategic, with a sharp attention-to-detail, she now holds over 15 years’ industry experience working within the consumer sector - developing and executing local, national and international earned media campaigns and content marketing initiatives for brands on both sides of the Atlantic.
With a Masters' Degree in Public Relations for creds, Kym earned her pr stripes within the fast-paced PR agency world, in her native U.K. Instantly attracted to the world of hotels, restaurant concepts, world-wide destinations and travel brands, Kym quickly carved out a career specialising in travel + hospitality pr, which lead to an in-house position leading all PR strategy + media initiatives for a 38-property, multiple-brand, hotel group - based out of central London.
Next: enter a {life-changing} trip to Canada. And from her new base, Kym had the privilege of continuing to build her industry experience and add to her little black book of media and travel industry contacts - representing the National Parks of Jasper and Banff in media roles within the Destination Marketing Organizations.
Then, came the idea to start Paper Road.
Understanding that companies of all sizes are seeking ways to stand out in a competitive space, connect to customers and build loyal brand fans, Kym was inspired to combine her pr + brand storytelling experience with her love of all-things travel and mountain life - and so Paper Road, a boutique comms agency, was born.
She still loves nothing more than brainstorming new ideas, coming up with campaign concepts, and finding innovative ways to join the dots between brand and consumer - via content, the media, and standout brand experiences.
Kym is a marketing mentor of the Banff World Media Film Festival’s BANFF Spark Accelerator for Women in the Business of Media program, and has sat on the judging panel of the Travel Alberta ALTO Content Award for multiple years.
Kym recently added another feather to her entrepreneurial cap with the launch of Paper Road Co-Work Studio, a collaborative workspace based out of her downtown Banff office HQ.
{Past + Present}
// Kananaskis Nordic Spa
// Flourish LIV Well Spa {Azuridge Estate Hotel}
// Pomeroy Kananaskis Mountain Lodge, an Autograph Collection hotel
// Kananaskis Country Golf Course
// Banff Lake Louise Tourism
// Mt. Norquay Ski Resort
// Lake Louise Ski Resort
// SkiBig3
// Black Tie Ski Rentals {Banff + Whistler}
// Go Ski Alberta
// Great Canadian Heli-Skiing
// Great Northern Snowcat Skiing
// Edmonton’s Best Hotels
// Discover Banff Tours
// Baker Creek Mountain Resort
// Banff Lodging Company
// Heather Mountain Lodge
// Banff Aspen Lodge
// PARK Distillery
// Banff Whisky Experience
// The Uprising Craft Bakery
// Rocky Mountain Photo Adventures
// SOMA Hammam + Spa
// Camp Moose Trail
Bruce Springsteen.
A good cocktail bar.
Espresso. Lots of espresso.
Slow reading Vogue.
Gritty documentaries.
Interior design.
Female entrepreneurship.
Coffee table travel books.
House music + memories of Ibiza.
Calligraphy.
A new Moleskin.
Big city energy.
Art galleries.
Warhol.
Banksy.
The start of a good idea.
Collaboration over competition.
Sunshine on the face.
Grand hotel lobbies.
Brunch {with Mimosa}
Debbie Harry.
Bold brands.
Marilyn Monroe.
Vintage fashion finds.
A buzzy office.
Feature writing.
Outdoor gigs.
A pink Banff sunrise.
An empty trail.
A trip somewhere new.
A sauna in the woods.
Above all else, the sound of my girls’ laughter.