Welcome to our {PRO}file series, where we take a peek into the day-to-day work lives, inspirations, career lessons, office habits, and industry love-hates of some of our favourite creatives and talented colleagues.

And for our very first edition, we couldn’t think of a better human {and most brilliant marketing brain} to kickstart this regular blog feature, than our dear, dear friend, project partner and co-collaborator, Mr. Jason Bekdashe.

Our ‘Work Day’ series; an outline of a typical day of work for entrepreneurs, creatives and small biz owners. For this edition, we look into how Jody Robbins, Calgary-based Travel + Lifestyle Writer manages busy writing deadlines, the WFH routine, and writers’ block.